In 2014, Gartner published a survey in which 89% of the responding companies said that by 2016 they expected to compete mostly on the basis of customer experience. However, a recent article in Forbes noted that ‘although 93% of senior executives stated that improving customer experience is one of their company’s top three priorities in […]
Engaging with your customers and receiving feedback is essential to improving your customer experience, and your business. By keeping your finger on the pulse of what your customers want, and don’t want, you will become better equipped to solve problems, improve your products and services and provide a consistently great customer experience.
In order to effectively […]
Kampyle is excited to announce the launch of the NebulaCX Experience Optimizer.
The NebulaCX Experience Optimizer is a unique and powerful technology that combines Web analytics with Voice of Customer data, providing unparalleled insights into customer behavior, satisfaction, and sentiment.
Web analytics is widely used across all industries and has become a standard technology used by most […]
Download the Summer Campaign Optimization Kit
After months of planning, the summer shopping season has arrived. Major seasonal campaigns have begun, and more are scheduled to launch in the coming days and weeks. And now, the great optimization race begins. Marketing, product and conversion optimization professionals tune into every analytics rise, dip, and blip, improving and […]
Businesses today operate on an unprecedented global scale, serving millions of customers on a daily basis. We collect and analyze massive amounts of customer data, constantly tweaking our customer’s experience in the pursuit of stronger performance. But as we pursue performance at scale, we run the risk of losing touch with our customer’s experience, motivations […]
CoE to help enterprises integrate Customer Feedback and Net Promoter Score (NPS) across digital channels and maximize business impact of insight
Sydney, Australia — November 24, 2014 – Kampyle, a global leader in Customer Feedback Management solutions, today announced the establishment of a Voice of the Customer (VoC) Center of Excellence (CoE) for the Australia-New Zealand […]
Effective customer experience management can save your company from publicity disasters.
School is almost out for the summer and students are busy preparing for their final exams and wrapping up research projects. Most have a pretty good idea of where they stand, thanks to grades on homework assignments they’ve been doing all year, tests, quizzes and […]
With smart phone use, SMS and the mobile app market growing rapidly, the opportunities to engage your customers, uncover their pain-points and enhance their experiences – mobile or otherwise—are enormous. While every business needs to evaluate what method would work best for asking customers for satisfaction-related feedback, most organizations can capitalize on the mobile revolution […]